Modern Advertising Methods For Buyers and Sellers

Even though there are many modern advertising methods to choose from these days, it doesn’t automatically mean that the most up to date and technologically driven formats are the best and most cost effective to use.There is no doubt that advertising is all around us and our acts and behaviour can sometimes be influenced by advertising on the TV, radio, traditional media formats and the internet.Of course, they push our buttons in many different ways and the human mind can react to different designs and messages in a very focused, direct or an almost subliminal fashion. It is this diversity that makes advertising so exciting.Some of the most modern advertising methods involve technology and it seems the next big response generator will be the format that has a certain WOW factor attached to it.The three big players leading the way are in the areas of outdoor, mobile communications and the internet.If you take a trip outdoors, you’ll see that a lot has changed since the introduction of standard billboards on the side of the road, motorway or highway.It is now more about positioning and impact than ever before and if you can add a highly desirable and interactive value to this, it becomes an accepted and targeted proposition for advertisers and consumers respectively.One of the striking new formats to emerge in this area is in underground and subway stations. This digital screen format allows advertisers to show short, high quality video ads to commuters on a high definition moving canvas. What is also very exciting is the fact that advertisers can target consumers by changing campaign messages to match things like in-store promotions and other special announcements at the touch of a button. This now becomes a very powerful promotional tool for the advertiser and one that is difficult to avoid for consumers.Not only are these ads situated on the platforms facing the passengers, but they are also located on the entire length of the adjoining wall on moving escalators. They are making an appearance in locations all over the world and can be a highly effective tool in attracting a busy, affluent, reactive and highly social audience.With mobile communications, the concept is simple, but the impact has already been huge.A lot of major players in the marketing and advertising game are convinced that mobile phone advertising will be the next big thing and as phones get even better online browsers, more and more people will be using them to buy, sell, communicate and generally spend enough time online to receive targeted offers from regional and national advertisers. The fact is that mobile communications equipped with GPS technology will allow advertisers to focus in on their specific targets by sending offers and messages to consumers within a very short distance of their establishment. New technology certainly plays a big hand in the main development issues here and although there are certainly opt-in rules in place, it won’t be long before the ads will become part of the functionality and overall user experience.Finally, we take a brief look at how web advertising has evolved and what we can now expect as we move into a more sophisticated and interactive marketplace.Although the days of traditional banner advertising bringing in massive responses seems to have gone, the standard size formats for leaderboard and skyscraper banner ads still seem to play a role in developing brand and producing a decent number of click throughs.What seems odd is that we now refer to older online style adverts as branding or awareness ads, much in the same way as we term larger ads in magazines as corporate style advertisements.The truth is that no ad format is producing the high click through rates we used to see when it all started in the mid to late 1990’s. Back then it was a new and exciting concept and people were clicking on ads and exploring the internet at much higher ‘per page to per user’ levels than we are currently seeing.It is now more about getting the targeting right on specific pages and sections rather than seeing general page impression rates on run of the mill pages. Now that more people are advertising online, they have to justify their spend by constantly providing evidence that it is not only good value but also providing a good return on investment. Most online advertising (and their providers) should now offer some form of tracking and if they can’t provide buyers with stats, it is a sure sign that they are hiding something.One of potential big players in this online marketplace is video. This format can not just capture our attention quickly, but it can also communicate messages in a way that we can understand and relate to. Although we are used to seeing graphics and animation, it is real-life footage of situations that we can relate to that will really hit the spot.Video does this so well and with the introduction of Google video via You tube, it is now possible to closely match the video with the content of the pages we are looking at. This is just a developing strategy of a hugely successful contextual text and image ad set up that is now part of the largest ad coverage in the world.There is no doubt that online advertising is evolving as our appetite for quick and interesting content becomes more of an issue and a main requirement. Keep watching for the next big update.

Make the Most of Your Advertising Budget With Media Advertising!

What exactly is media advertising and how does it help increase revenue? Is media advertising worth every cent you spend on it? When you are looking to make revenues grow and your business, having a budget that is allocated for advertising is one thing that should always be considered. Getting your products noticed and your brands recognized and chosen over the competition is what advertising is all about. How you use your advertising budget can make or break your goals for earning the kind of revenues your company wants and needs. This means that it is then important that you make the right choices when it comes to the mediums you choose to advertise your products.Media Advertising
If you are to define media advertising, it is basically any form of advertising that uses various forms of media–television, radio, newspapers, posters, outdoor advertising, you name it–it is part of media advertising. The many different mediums you can use when it comes to advertising your brand and your company can help boost your brand’s popularity and in effect, help boost sales, which is what media advertising is all about. Depending on the budget your company may have for advertising, you can choose various media advertising forms to get your message across and to get your product moving and converting into sales and revenues.How to Make the Most Out of Your Advertising Budget
Whether or not you have a huge budget for media advertising, it is important for you to try and make the most of what you are allocated for advertising. This can be done with what is called Advertising Media Planning. Advertising media planning entails the dissemination of the advertising materials and messages you have and what mediums you will use to do this.There are a whole lot of mediums that you can use to get your message across to the people you want to patronize and buy your products or services and knowing which mediums suit your chosen demographics for certain products you have will easily help you make the most of your advertising budget. Consider this. If you were to choose between a costly outdoor advertising billboard along a stretch of road that your chosen demographic does not travel on to a cheaper signage post in a stadium or on a wall that you are sure people who will use and need your product will see, which once would you choose, the more impressive yet more expensive medium, or the cheaper yet more effective media advertising choice that is being presented to you?Different Media Forms You Can Choose From
There are a number of many different media advertising forms that are not that costly but are very effective in getting the job done. If you find that your budget does not allow you to put up a billboard or a similar type of outdoor advertising in a prime area, try to find a cheaper alternative down the road that will give you similar opportunities to boost your sales but is within your budget. There is the printed signage you can place in a stadium, posters and banners that you can hang on blank walls and other similar advertising mediums that are not as costly but just as effective.